MICE Travel

About us

Fascinating history. A booming economy. A pivotal role on the international stage. All this adds up to make China one of the world’s greatest and best value MICE (Meetings, Incentives, Conferences, and Exhibitions) destinations. Our mission is to create MICE programs and itineraries that offer a taste of everything that is vibrant and fascinating about this country. With more than 10 years of experience planning flexible, customizable travel we have nurtured strong relationships with venues, hotels, and service providers, offering comprehensive solutions to all your MICE travel requirements.


Technology may be bringing us closer together every day but there is no substitute for face-to-face communication. If you have traveled thousands of miles across the globe to attend or host a meeting in China, you don’t want to have to worry about the finer points of set up or logistics. Thanks to The China Guide’s rigorous planning procedures and seamless communication, you’ll have one less thing to worry about.

Types of meetings The China Guide can cater for:

  • Board meetings
  • Management meetings
  • Shareholder meetings
  • Training seminars
  • Meetings with clients, suppliers or partners
  • Product launches
  • Strategic planning


Bring your team together and boost staff morale with an unforgettable trip to China. We know that the key components of any incentive trip are destination selection, property selection, food and beverage, entertainment, and gifts. Over the years, we have cultivated a broad portfolio of local guides, teachers, and cultural activities, so you will never be short of rewarding, authentic experiences. We also know that no two companies are the same, so we will work with you to create a program that best fits the culture of your organization. Our team brings more than just event planning experience to the table; they are local experts with a passion for helping people fall in love with China.

Ideas for inspiring incentive travel:

  • Build team cohesion at world-class outdoor activity center Discovery Adventures Moganshan Park
  • Kick back with a cocktail on the beach in tropical Hainan
  • Learn a new skill with a Chinese cooking class
  • Hit the slopes at one of China’s best ski resorts, including resorts less than two hours from Beijing


Whatever the size and scope of any conference you are organizing, seamless execution should be your top priority. By passing on the execution and logistics to The China Guide - whether that’s sourcing a venue or block booking accommodation - you’ll have the time to focus on presenting your key messages and achieving your business goals. China is home to an outstanding range of facilities for all your conferencing needs, from stunning venues to world-class banqueting.

Professional services that complement your conferencing requirements:

  • Block accommodation booking at China’s best hotels
  • Air and rail transfer arrangements
  • Coordination of native-level translators and tour guides
  • Executive-quality cars and drivers
  • Recommendations for knowledgeable speakers and panelists


An exhibition in China gives your products or services access to one of the world’s largest markets. China has a well-developed exhibitions field, with a range of events and venues to suit different industries and specializations. As well as helping you to connect with exhibition organizers, The China Guide will seamlessly handle the “behind the scenes” aspects of an exhibition visit such as accommodation, dining, and even a relaxing retreat for your hard working staff at the end of the event.

Cities in China with excellent exhibition facilities:

  • Beijing: Beijing Exhibition Center, China National Convention Center, National Agricultural Exhibition Center
  • Shanghai: Shanghai Exhibition Center, ShanghaiWorld Expo Exhibition and Convention Center
  • Guangzhou: Canton Fair Complex, Baiyun International Convention Center
  • Chongqing: Chongqing International Convention and Exhibition Center, Chongqing International Expo Center

Why choose China for your MICE travel?

The MICE market in China is huge and still growing. A total of 138.5 million domestic trips for MICE purposes were taken in China in 2014. MICE activity comprises 42% of total domestic business travel volume in China and 45% of total business travel spending. Service providers, from exhibition centers to five-star hotels, have extensive experience in dealing with discerning MICE customers. China’s fascinating history and culture, and its instantly recognisable landscapes and structures, offer unique opportunities to create memorable events and experiences.

Why choose The China Guide?

With over 10 years of experience planning custom China itineraries across 40 destinations for everything from large student groups to romantic honeymoons, we know the importance of planning for every eventuality. Our multilingual team of native speakers is available for consultation 24/7, taking the stress out of the planning and logistics so you can focus on achieving the goals of your events or trip. Over the years we have nurtured strong relationships with venues, hotels, and service providers, offering comprehensive solutions to all your MICE travel requirements.

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