About Us

About us

The China Guide is a Beijing-based travel agency that creates customizable private tours, educational student tours, and incentive trips across China. Our mission is to make sure that each visitor gets a taste of this vibrant and fascinating country by not only seeing the sights but also being immersed in the local culture.

Back in 2007, The China Guide started with a promise: "No hidden fees, no commission-based shopping stops, no touristy restaurants, just memorable experiences!" At the beginning, it was very hard to persuade our guides and service providers to follow this principle, because lots of Chinese travel agencies make extra profit by bringing their guests to tourist shops for commissions. But we persisted and have maintained this guarantee to this day.

Looking back, we are proud that we have stuck to our promise and mission ever since our foundation. Our persistence continues to reward us as time goes by: by providing our customers with customized, unforgettable trips without hidden fees or commissions, we have accumulated a large number of guests who are willing to recommend us to their friends and families. Our reviews on TripAdvisor and other websites show this. We want to say thank you to all of our customers for their support and trust that has enabled us to grow over the years.

The China Guide has a multicultural team made up of native speakers from various Western countries. In addition to helping facilitate communication with our clients, our team’s Western-style travel sense and passion for Chinese culture and history have penetrated into our service and are reflected in each itinerary we create for our guests.

Eight reasons to book a private tour with us:

  1. We have more than ten years of experience customizing private tours for everyone from families to solo travelers to students.
  2. We offer maximum flexibility that allows you to change your itinerary or schedule both before and after your tour starts.
  3. We boast award-winning service and tons of 5-star reviews on the internet (read our reviews on TripAdvisor).
  4. We guarantee no hidden fees, no commission-based shopping stops, no touristy restaurants, just memorable experiences!
  5. One dedicated travel specialist will work with you to design and schedule your trip in China from your first inquiry until the end of your tour.
  6. Our guides are handpicked by our native-speaking travel specialists for their knowledge and personality.
  7. Your travel specialist and guide are at your disposal 24/7 while you are on tour.
  8. Need to cancel your whole trip at the last minute or cancel part of your trip after it starts? We will refund you as much of the costs as we can recover.



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