About Us

About us

As a Beijing-based travel agency run by a multilingual team of native speakers, The China Guide creates private, guided China tours and travel customization services.

Our mission

Our mission is to make sure that each visitor gets a taste of everything that is vibrant and fascinating about this country by not only seeing the sights but also interacting with the culture and local people. Combining a Western-style travel sense with a passion for Chinese culture and history, let us send you on a journey you will never forget.

Our Experts

Our multilingual team is there for you 24/7, from your first inquiry to the end of your trip. We offer an exclusive service with native English, French, Spanish, Portuguese, and German-speaking travel agents who work with each guest to create a trip that encompasses their interests, hobbies, and personal style, reflected in excellent local guides and hand-picked accommodations, meals, and immersive activities.

Our Guides

We choose guides with more than the ability to recite the guidebook. In fact, don’t think of them as your guide at all, think of them as your travel companion. As all our tours are flexible, your guide will gauge your travel pace and match the rest of the trip to your personal travel style. All our guides are experienced with small and large groups, families, VIPS, students, and the disabled.

Our Promise

No hidden fees. No commission shopping. Just unforgettable experiences.


Our Four Main Offerings

Private, customized tours

Each of our tours is uniquely customized to meet the needs of each of our clients. No matter how specific your request, we will do our best to create the perfect tour that fits your needs and interests. Flexibility is our mantra; not only can you customize your tour during the planning phase, you can make as many changes as you want to your schedule while you are on the tour. Since we are staffed by a multilingual team of native speakers, you never need to worry about your requests getting lost in translation.

Inspiring educational programs

Whether in terms of geopolitics, economics, technology or culture, China plays an incredibly important role on the global stage and a well-planned program here will not only help your students get a better understanding of China but of the world as a whole. With more than 10 years of experience organizing student trips around China, whatever your study focus The China Guide can help you design a short-term program that is educational, enriching, and exciting, with opportunities to learn every step of the way. Our travel advisors provide a dedicated support network before, during, and after your program to make sure you have a stress-free experience.

Professional MICE travel

Here at The China Guide, we have long recognized China’s potential as a MICE travel destination but we also know that planning for every eventuality in a country as huge and diverse as China can be a major challenge for any organization. Handing over the planning and logistics of your event or trip to our multilingual team of native speakers will take the stress out of your experience and allow you to focus on achieving your business goals. Whether you are planning an intimate team bonding session or a multi-day conference, our roster of venues, hotels, and service providers offer comprehensive solutions to all your MICE travel requirements.

Curated Small Group Tours

We offer a selection of small group tours to different destinations around China at regular intervals throughout the year. Group tours are designed for a minimum of six people and a maximum of 12, and offer the same high standard of service that clients have come to expect from all of our tours.


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